Visions, Strategies & Masterplans
Projects by service
Urban Design Director
Alex has led many of Publica’s vision, strategy, masterplan, research and urban design projects since the company’s founding in 2010. He has developed methodologies for studying context, mapping and communicating the features that make up urban environments. Across a range of sites and scales of investigation, Alex has worked with teams to synthesise analysis into principles, briefs and proposals for major landowners, local authorities, developers, community and business groups. He works closely with clients, engineers, architects, landscape architects and other disciplines to conceive new public spaces, to integrate new buildings and developments with their surroundings and the city.Alex has particular expertise in the design of streets and understanding the conditions of London’s West End. He has led designs for Bond Street, Marylebone Lane and Hanover Square. Other key projects include the Soho Public Realm Study for Westminster City Council and Transport for London, the Baker Street Public Realm Study and Greenery Action Plan, strategies and proposals for The Crown Estate, Selfridges, the Victoria area, Northbank and Queensway. He has spent several years looking at the character, use of buildings, urban design and future change across sites in the Oxford Street District. Alex also led the team's researching, drawing, writing and producing of the publication Place, Spaces Work - The Creative Industries in London. Alex studied architecture at the University of Cambridge, the Royal College of Art and London Metropolitan University. He has wide-ranging industry experience, previously working on domestic, commercial, cultural and education projects. He has co-taught a design unit on the Architecture BA course at the University of Brighton for three years. Alex has been invited as a critic and lecturer to a range of universities, institutions and conferences in the U.K. and overseas.