Since joining Publica as a cultural strategist, Lucie Branczik has been responsible for coordinating culture and activation for the Oxford Street District, as well as developing Publica’s social value programme.

Lucie has more than 15 years’ experience in cultural redevelopment, conceptualising and delivering destinations and visitor experiences in the UK, Europe, Russia and the Middle East. Her expertise ranges from strategic positioning, masterplanning and audience engagement to interpretive planning and creative direction. She has experience across all design stages, working closely with stakeholders to ensure ideas conceived are developed and realised in line with projects’ visions and values.

Prior to working at Publica, Lucie led interpretive design teams at experience design agency, Event Communications. She worked on a wide variety of heritage attractions, museums, cultural quarters and brand experiences, including Bristol’s M-Shed, Bletchley Park, the Dutch Maritime Museum in Amsterdam, Moscow’s Oriental Art Museum, Izhevsk’s Waterfront Cultural Quarter, London’s View from the Shard and The Crystal: Siemens Urban Sustainability Centre. She developed and authored the comprehensive masterplan and architectural brief for Oman Museum: Across Ages, later managing the project’s architectural competition and leading the interpretive design team through to detail design.