HEART OF LONDON PLACESHAPING STRATEGY SHORTLISTED FOR 2020 PLANNING AWARD
Publica’s Heart of London Placeshaping Strategy for the Heart of London Business Alliance (HoLBA) has been shortlisted in the category of ‘Award for Promoting Economic Growth’ in the 2020 Planning Awards. The Planning Awards reward excellence in planning, placemaking, urban design, economic development, housing, regeneration, legal advice, environmental consulting and property development.
Publica’s strategy represents a compelling case for investment in the public realm across the Heart of London area – a major part of London’s West End running from Green Park to the borders of Covent Garden – to allow the area to meet its ‘good growth’ potential. It demonstrates an integrated approach to realising sustainable economic growth, emphasising the critical role of public life. It capitalises on the area’s unique assets to instigate 43 projects with varying complexity, multiple timelines and sources of funding drawn from private and public sectors.
Lucy Pritchard, Projects Director at Publica, said: “The aim of the Placeshaping Strategy – to improve pedestrian experience – is economically driven, but beneficial to all who use this area. For a business improvement district to commission a strategy dedicated to the quality of the built environment, and particularly the public realm, is extremely progressive. We really hope others will take inspiration from this example.”
Ros Morgan, Chief Executive of Heart of London Business Alliance said: "As a Business Improvement District we aim to ensure the commercial and cultural success of our area. This Placeshaping Strategy exemplifies how a collaborative approach of working with our members, TfL and Westminster City Council has created an ambitious placemaking strategy with a number of projects that will ensure the long-term success of London's West End for those that visit, work, live and invest in the area."
Posted: 24 APRIL 2020