Visions, Strategies & Masterplans
Projects by service
A FUTURE FOR THE OXFORD STREET DISTRICT
Envisioning a vibrant centre for civic life and commerce,with the world's best retail and culture destination at its heart
2016 – 2017
Oxford Street Today, 2017A Future for the Oxford Street District, 2017
New West End Company (NWEC), with the support of 15 NWEC member companies
Volterra, Gerald Eve
City of Westminster, London
Oxford Street is recognised as a global retail destination and contributes significantly to the economy of the West End, London and the UK. However, the street currently faces several challenges that could constrain its economic performance and threaten its identity as one of the world’s leading retail and business districts.
Publica, working with Gerald Eve and Volterra, was commissioned by the New West End Company to help define and articulate a bold, integrated social, economic, cultural and spatial vision for the future of this street, and a reimagining the district as a whole.
Our first report, Oxford Street Today, documents in detail the current spatial, social, economic and cultural conditions of the area, and articulates a significant potential for change. The second report, A Future for the Oxford Street District, illustrates a vision for transforming a single shopping street into a district of distinct neighbourhoods, outlining ways to improve air quality, road safety, increase workspace, respond to evolving retail trends and enhance connectivity for pedestrians and cyclists. By envisioning a dynamic mix of uses and cultural programmes across the district, the strategy proposes new ways to reinvigorate the area and, ultimately, to safeguard its future.
Oxford Street Today and A Future for the Oxford Street District launched at the 2017 London Real Estate Forum with an accompanying website: oxfordstreetdistrict.com.
Oxford Street Today
Over two years, Publica gathered a vast amount of data through extensive fieldwork on Oxford Street and its surrounding area. We used a range of methods, including mapping, photography, and ethnographic observation.
The objectives are divided into six main policy areas: amenities, environment and open space; heritage; design quality and sustainability; getting around and community safety; high streets; shops and workspaces; and new residential opportunities.
A Future for the Oxford Street District
A Future for the Oxford Street District describes how the area could evolve through a series of drawings and statements. The report culminates in 25 principles for action, grouped under four key themes: policy and guidance; strategy; connections and the public realm; and design use and management.